10 of the most thought-provoking quotes from the November MarTech Conference
The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, Stensul and Braze.
All the November sessions are now available on demand at the link below.
MarTech Conference November: Now On-Demand
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Start your free trialYou can catch all of the insights from November MarTech Conference on-demand. From Scott Brinker’s keynote on AI agents to six panel discussions on AI agents and marketing โ all for free.
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Here are 10 quotes from the November event that got us thinking when we heard them.
“Across the board, we’re moving from a world of scarcity… to abundance.”
โ Scott Brinker, editor, Chiefmartec.com, in his opening keynote โHow agentic AI is changing the future of marketing.โ
“At the end of the day, what we’re seeing is that AI is intensifying the need for really, really strong governance.”
โ Noah Dinkin, founder and CEO of Stensul, in the session โWhat AI and agents mean for marketing teams… now and in the future.โ
“I think I’d at least like to start the game with the data structure in a good place.”
โ Anthony Tedesco, global search and programmatic lead, Cisco Systems Inc., in the session โEyes everywhere: Performance monitoring and optimization with AI.โ
“Treat the AI like a person, not like a software.”
โ Brian Madden, futurist, Citrix, in the session โAI is your key to better market research and planning.โ
“AI’s only as good as the questions you ask it and the information you give it.”
โ Steve Bevilacqua, principal consultant, Cella by Randstad Digital, in the session โAI is your key to better market research and planning.โ
โWhat was good for business before will be good for business after AI.”
โ Eric Mayhew, co-founder, president and chief product officer, Fluency, in the session โZero to launch: Using AI for campaign and content creation at scale.โ
“Start with a human, then use AI to expand and scale that information.”
โ A. Lee Judge, co-founder and CMO, Content Monsta, in the session โZero to launch: Using AI for campaign and content creation at scale.โ
“Trust is both a feeling and a measurable outcome. I always think of compliance as being the floor. That’s the lowest level you’ve gotta reach. But trust is really the ceiling…”
โ Jeanne Jennings, CEO, Email Optimization Shop, in the session โConsent, compliance and trust in the AI age.โ
“Your brand is being exposed and you’re not seeing that… analytics tools cannot see that ghost browsing.”
โ Reza Moalandin, co-founder, SALT.agency, in the session โEyes everywhere: Performance monitoring and optimization with AI.โ
“The pace of change right now is the slowest it’s ever gonna be…”
โ Robin Ross, digital analytics and loyalty executive, Activate Insight, in the session
โWhat AI and agents mean for marketing teams… now and in the future.โ
Dig deeper: 10 of the most thought-provoking quotes from the September 2025 MarTech Conference
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