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Gen Z is embracing millennial fashion, celebrity skincare, and Apple tech in 2026

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Gen Z is embracing millennial fashion, celebrity skincare, and Apple tech in 2026

An influencer wears micro Ugg slippers.
Short Ugg slippers are the go-to shoe for members of Gen Z right now.

Jeremy Moeller/Getty Images

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  • Gen Z is consistently impacting consumer trends and modern style.
  • So Business Insider asked members of the generation what gifts they loved getting over the holidays.
  • Their answers revealed celebrity skincare brands, short Uggs, and more as 2026 trends.

Say what you will about Gen Z, but members of the young generation are undoubtedly changemakers.

The group, which includes people born between 1997 and 2012, revived legacy fashion brands, brought life back to struggling movie theaters, and regularly shifted spending trends in 2025.

So what will Gen Z like, wear, and buy in 2026?

Time will tell. But to get an idea, Business Insider caught up with 13 members of the generation and asked about the gifts they loved receiving this holiday season.

Their answers gave insight into the clothes, technology, and other items they're embracing as we enter the new year.

No skincare brand is doing it like Rhode.
Maria Barteczko holds her phone, which is encased in a Rhode lip-gloss holder, in Berlin.

Jeremy Moeller/Getty Images

If you watch any holiday gift haul on TikTok, there's an extremely high chance you'll hear multiple mentions of Rhode, the skincare line founded by Hailey Bieber.

The same happened when I spoke with members of Gen Z for this story, with seven people citing Rhode as one of the most popular brands among their peers.

Olivia Masullo, a 21-year-old account coordinator working in public relations, told Business Insider that the brand's $72 lip-tint set was the top item on her holiday wish list.

She also received the brand's $24 metal compact mirror as a gift and immediately shared photos of it on social media.

"It is so aesthetically pleasing, and I've been wanting it for a while," Masullo said.

You can't go wrong with Alo.
An Alo Yoga hat.
An Alo Yoga hat.

Roy Rochlin/Stringer/Getty Images

Alo accessories have been popular for a few years now — and Gen Z is keeping the trend going.

Mario Renzulli, an 18-year-old student and content creator, told Business Insider that he received a $74 Alo trucker hat and the brand's $148 quarter zip in gray for Christmas.

"Quarter zips were recently trending, which made me realize how they're a good closet staple," Renzulli said. "I'm also a big fan of Alo, so it's something I knew I would wear in the upcoming year."

Noelle Martinez, a 22-year-old model and marketing student, also wished for Alo clothes, specifically the $148 Suit Up trousers.

"I put them on my wish list because I'm always on the go, whether I'm traveling or spending early mornings on set," she said. "So I naturally gravitate towards pieces that are elevated but comfortable."

Just about every member of Gen Z wants a pair of Ugg slippers. The shorter, the better.
An influencer wears micro Ugg slippers.

Jeremy Moeller/Getty Images

Ugg boots might be considered a millennial fad, but six members of Gen Z told Business Insider that the shoes are everywhere right now.

Lindy Osborn, a 20-year-old marketing student, received one of the most popular pairs: the $140 micro Uggs in the color sand.

"I usually use TikTok to evaluate if I want to put something on my wish list before I do," she told Business Insider."So the Uggs were influenced by social media."

Lyndsey Spaeth, a 22-year-old content creator, is putting her own twist on the short Ugg trend. She received the $150 Ugg Lowmel sneakers and plans to wear them throughout 2026.

"They are so cute, but different from other Uggs you normally see," she said.

Slouchy tote bags are having a moment.
Woman holding Balenciaga bag

Moritz Scholz/Getty Images

"The gift I wanted most was a large Samo Ondoh belt bag in the color baked gray," Osborn said. "It's big enough to carry my laptop and all my essentials for school. I was so grateful to receive it."

The $139 tote is just one example of the bags Gen Z is preparing to carry into 2026.

Vintage Coach styles are also popular, as is the medium-sized $40 L.L. Bean Boat and Tote bag, which 26-year-old content creator Litzy Santos got for Christmas.

A few young people, though, are going for luxury.

Sabrina Bazadona, a 21-year-old fashion business and marketing student, told Business Insider that she received a $2,990 Balenciaga City bag for Christmas.

She liked the style — which was originally launched in 2001 — after seeing it reemerge online and in person across New York City.

Everything will be elevated in 2026, including pajamas and loungewear.
Taylor Hill walks in the 2025 Victoria's Secret Fashion Show.

Dimitrios Kambouris/Getty Images

Masullo told Business Insider that her grandmother gifted her a pair of Victoria's Secret pajamas, and they unexpectedly became one of her favorite holiday presents.

The brand's sleepwear was also popular in TikTok holiday hauls, with its classic pink-and-white striped sets being the most beloved.

Equally desired were Skims lounge sets. Martinez said she received a light-blue set from the brand, which she's excited to wear for "mornings on set and long travel days."

The go-to phone still comes from Apple.
iPhone 17 Pro phones on Display in Apple Store

VCG/VCG via Getty Images

Georgia Gay, a 19-year-old public-relations student, says she noticed her peers asking for the latest Apple tech — specifically the $1,099 iPhone 17 Pro and the $799 iPhone 17 — this holiday season.

"I asked for just the 17 — not the Pro — because I like the look and design of it better," she said. "I ended up being really happy with it."

Then there was Aviya Ramji, an 18-year-old marketing student, who said new AirPods were at the top of her list. The new Pro 3 version of the headphones retails for $249.

"My old ones didn't hold a charge, so my grandma got me new ones without me even asking," she said.

Gen Z is buying luxury items for themselves.
Man wearing Cartiet watch holding leather bag

Jeremy Moeller/Getty Images

For Gen Z, Christmas isn't only a time to receive gifts. It's also a time to purchase the items they covet most.

Vince Do, a 27-year-old content creator, told Business Insider that he wanted the $7,750 Santos de Cartier watch for Christmas — so he bought it for himself.

"I wanted something to commemorate the work year I had, and the accomplishment of purchasing my first home," he said. "I knew it would be the perfect thing to always remind me of 2025."

Osborn took a similar approach, using the cash she received this holiday season to buy the $599 iPad Air 11 she'd had her eye on.

Read the original article on Business Insider

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