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Men swear by Le Labo fragrances. Here are their 5 favorite scents.

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Men swear by Le Labo fragrances. Here are their 5 favorite scents.

Bottles of Thé Matcha 26 products from Le Labo.
Bottles of Thé Matcha 26 products from Le Labo.

Le Labo

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  • Le Labo is one of the most popular fragrance brands out there — especially with men.
  • Fans say their top scents include cult-favorites like Santal 33 and Another 13.
  • Thé Matcha 26 is another popular option for an everyday fragrance.

If you know, you know: Le Labo is, subtly, one of the brands men are obsessed with — and that's exactly the point.

The cult fragrance brand has quietly become one of the most powerful players in the perfume industry. Its unisex fragrances are packaged in unassuming bottles, and you won't find them at big-box beauty retailers like Sephora and Ulta Beauty.

Still, fragrance fans swear by it. Scents like Santal 33 have become mega hits, and its boutique stores are must-visit destinations for those serious about scent.

Men especially love Le Labo and have shared their recommendations across Reddit and TikTok, where the brand has become shorthand for taste.

So Business Insider asked a few men to share the Le Labo scents they spray on their skin again and again. Here are their top five favorites.

Another 13 is the fragrance that turns a lot of men into Le Labo fans.
Another 13 products from Le Labo.
Another 13 products from Le Labo.

Le Labo

Micah Ronald, a 19-year-old college student in Arizona, was looking for fragrance recommendations on TikTok about six months ago when he came across rave reviews of Le Labo.

He bought the $135 discovery kit and instantly became a fan of Another 13.

"It's a fresh, clean scent that doesn't smell too much like laundry," he said.

Le Labo describes the perfume on its website as a hypnotizing and "addictive dirty potion." When I tried it, I smelled jasmine, citrus, vanilla, and musk.

Malcolm Walker-Hendricks, 30, who is based in Quebec and works in sales and content creation, said Another 13 is his favorite scent "without a doubt or hesitation."

"It reminds me of being in Lisbon, Portugal, because it's very light, airy, and sweet, with a little twang," he said. "I probably use it as much as I drink water in a day."

Many have since discovered Thé Matcha 26.
Bottles of Thé Matcha 26 products from Le Labo.
Bottles of Thé Matcha 26 products from Le Labo.

Le Labo

Brendan Jordan is a 29-year-old content creator based in Pennsylvania. Though he'd heard about Le Labo years ago, he tried its scents for the first time at a Saks Fifth Avenue store last year.

Since then, Thé Matcha 26 has become his "go-to scent for the summer and spring." It features notes of fig, vetiver, and orange.

Other fans love it too.

"I like the organic warmth that it has on the skin," Ronald said. "As soon as I tried it, I knew I would want to wear it every day. It's a scent that you catch little whiffs of for hours."

That's also partly why the scent has become a favorite of Austin Goode, a 30-year-old videographer from Utah.

"Out of all my fragrances, I get the most compliments on Thé Matcha 26," he said.

Santal 33 remains a classic and cult-favorite scent.
A bottle of Santal 33 from Le Labo.
A bottle of Santal 33 from Le Labo.

Le Labo

Cameron Cooper, 25, is a content creator and model based in Los Angeles. He discovered Santal 33 for the first time in 2023.

"It's sweet and salty, but also musky," he said. "It's an attractive scent, and I was very drawn to it. My wife gifted me a bottle of it to wear on our wedding day and honeymoon."

"Anytime I smell [Santal 33], it takes me back to that time, which is really sweet," he added.

Santal 33 was released in 2011 and remains one of Le Labo's most popular scents. It's made with notes of iris, violet, sandalwood, and leather.

Some men say Thé Noir 29 can work for multiple occasions.
Thé Noir 29 products from Le Labo.
Thé Noir 29 products from Le Labo.

Le Labo

In October, Cooper tried Thé Noir 29 for the first time. The scent, featuring notes of musk, black licorice, and light tobacco, has since become his daily fragrance.

"It's very tea-like, but it also has this nice vetiver smell and a musk at the end," he said. "The scent profile is just intoxicating."

Jordan is also a fan and said he likes to wear it for nights out. Walker-Hendricks, on the other hand, wears Thé Noir 29 seasonally.

"It's really good in colder weather because it gives you that warm, almost overwhelming feeling of being near a campfire," he said.

Lavande 31 is an underrated favorite.
The Lavande 31 fragrance from Le Labo.
The Lavande 31 fragrance from Le Labo.

Le Labo

Le Labo's Lavande 31 is intended to "knock all preconceived notions of lavender on its head," according to the brand's website.

It does exactly that with notes of lavender, moss, musk, and citrus zest.

That's why Walker-Hendricks and Cooper both say they like to wear it as the weather warms.

"I like floral scents, so [Lavande 31] is a cool one for spring," Walker-Hendricks said.

Read the original article on Business Insider

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