“People need to lead on AI”: Navigating AI application and marketing reality in 2026
Co-op’s Mel Matson, No7’s Richard Bowden, Unilever’s Amber Özgül and EY’s Sian Brigg dissect the marketing challenges of 2026, moderated by Econsultancy MD Paul Davies. Image: Econsultancy “People need to lead on AI – it needs to be humans, and it needs to be led by our skillset … to be able to cut through and have that competitive edge,” said Sian Brigg, Global Brand & Creative Director at EY…
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