Will AI make your CRM more effective?
Your best performers in sales will almost always succeed. The poor performers will always struggle. But there’s a middle ground that contains more than half of the sellers in any given organization, and today’s CRM applications aren’t helping them improve.
That’s the opinion of David Roberts, CEO of SugarCRM. But Roberts has hope.
AI has the potential to be a tool that can help improve sales performance, but only if AI is seen as a means to an end, not the end itself.
Episode guide
0:40: Meet David Roberts
1:57: What’s the state of the CRM market right now?
3:32: Is the focus on AI across the industry becoming a distraction for vendors?
6:03: AI is more than the popular LLMs
7:56: “AI needs more than just data”
10:20: The difference between the dot-com era and the AI era
13:36: What will be the hot topics of the year ahead?
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