Your AI strategy fails without data and context

Throughout 2025, no topics seemed to be connected at the hip quite like data and AI.
As AI users and businesses started to plan for moving beyond popular LLMs and into real-world deployments of AI and agents, the importance of accurate, well-governed data as the foundation for AI became clear.
In 2026, adding context to the data-and-AI conversation is a requirement..
In this episode, we’re talking to Rahul Auradkar, EVP and GM for Data 360 and AI Foundations at Salesforce, about the future of AI and agents, and the role of data and context in AI strategies.
Episode guide
0:32: Meet Rahul Auradkar
1:32: How do various Salesforce products work together to support AI?
4:44: What are customers telling Salesforce about agentic AI and the state of their data?
8:29: Why does data continue to challenge organizations?
11:05: What does the year ahead hold for data, context and AI?
Follow Conversations with MarTech on:
Recommended
Start your free trial /* Container */
.cwt-follow-box {
–cwt-bg: #ffffff; /* white */
–cwt-text: #111827; /* almost-black */
–cwt-muted: #6b7280; /* slate */
–cwt-radius: 16px;
background: var(–cwt-bg);
color: var(–cwt-text);
border-radius: var(–cwt-radius);
padding: 1.25rem 1.25rem; /* 20px */
border: 1px solid #e5e7eb; /* subtle edge */
box-shadow: 0 1px 2px rgba(0,0,0,.04);
}
.cwt-follow-box h2 {
margin: 0 0 0.75rem 0;
font-size: 1.125rem; /* 18px */
line-height: 1.35;
font-weight: 700;
letter-spacing: .2px;
}
.cwt-row {
display: grid;
grid-template-columns: 1fr;
gap: 1rem;
align-items: center;
}
/* Main CwM logo */
.cwt-brand img {
display: block;
max-height: 56px;
width: auto;
}
/* Platform icons */
.cwt-platforms {
display: flex;
flex-wrap: wrap;
gap: .75rem;
align-items: center;
}
.cwt-platforms .brand-icon {
display: inline-flex;
align-items: center;
justify-content: center;
width: 44px;
height: 44px;
border-radius: 8px;
background: white;
border: 1px solid #e5e7eb;
transition: transform .15s ease, box-shadow .15s ease, border-color .15s ease;
overflow: hidden;
}
.cwt-platforms .brand-icon:hover,
.cwt-platforms .brand-icon:focus-visible {
transform: translateY(-1px);
box-shadow: 0 6px 14px rgba(0,0,0,.08);
border-color: #d1d5db;
outline: none;
}
.cwt-platforms .brand-icon img {
display: block;
max-width: 70%;
max-height: 70%;
object-fit: contain;
}
/* Responsive: put logo and icons side-by-side on larger screens */
@media (min-width: 640px) {
.cwt-row {
grid-template-columns: auto 1fr;
}
.cwt-follow-box { padding: 1.25rem 1.5rem; }
}
Fuel up with free marketing insights.
Email:
MktoForms2.loadForm(“https://app-sj02.marketo.com”, “727-ZQE-044”, 16293, function(form) {
// form.onSubmit(function(){
// });
// form.onSuccess(function (values, followUpUrl) {
// });
});
The post Your AI strategy fails without data and context appeared first on MarTech.
⚡ Hot Amazon & Walmart Deals
Discover exclusive discounts from Amazon and Walmart – shop trending products and save big today.
🎮 MMO & AI Tools – Earn Online Smarter
Join the MMO community and explore powerful AI tools designed to maximize your online income.
💼 Affitor Pro & AI Side Hustles
Leverage AI to generate smarter profits and build sustainable passive income streams.
🚀 Hosting & Tutorials
Learn how to build profitable websites fast with Hostinger tutorials and AI‑powered strategies.

Leave a Reply